Filling out a detailed Product Description is important, but also remember to populate the Additional Information tab with key information about your products. This helps your customers feel more informed, and also boosts your SEO.
You can easily populate this area with content that Magento assignes standardly, such as SKU and Weight, but what if you would like to add further information that is unique to your product? Or even add a large area of text, secondary to your Product Description? Follow these simple steps to create and manage your own custom Magento product attributes:
1) Go to Catalog > Attributes > Manage Attributes and click on Add New Attribute.
2) Complete the form to create your new attribute, then click Save Attribute.
3) Go to Catalog > Attributes > Manage Attribute Sets to add the new attribute to the set you wish to apply it to.
4) Manage your products via Catalog > Manage Products and click on the Attributes tab. This is where you can manage the content of your new attribute per product.That's about it! If you feel you could use more information, you can also watch this helpful video:
If you're having a hard time, check out http://magentoexpert.com/ for quick answers from real Magento experts.
