Magento has a great built-in feature for sales and promotional prices. Ever notice the discount coupon code field in the shopping cart of your Magento ecommerce website? That's just one example of the great price rule tools Magento has to offer.

This can be a great way to implement store-wide sale discounts without having to manage every product's price individually. Or you can create conditional price-driven marketing like "2-for-1" specials or "buy x and get y half-off" promotions. It can also be a great way to target customer groups with exclusive coupon codes.

There are two types of price rules in Magento: Catalog Price Rules and Shopping Cart Price Rules. Catalog Price Rules are implemented into product price before they are added to the cart, while Shopping Cart Price Rules are applied in the shopping cart.

To create a new Catalog Price Rule, navigate to Promotions > Catalog Price Rules and select Add New Rule. Enter the rule's basic information, conditions, and actions; then click Save Rule. For more information on creating Catalog Price Rules, check out this article from the Magento Wiki: Catalog Price Rules

The other kind of price rule is the Shopping Cart Price Rule, which is applied at the shopping cart. This type of rule can work with or without a coupon code. To create a new Shopping Cart Price Rule, navigate to Promotions > Shopping Cart Price Rules and select Add New Rule. Enter the rule's basic information, conditions, and actions; then click Save Rule. For more information on creating Catalog Price Rules, check out this article from the Magento Wiki: Shopping Cart Price Rules

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